“Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.”
-Bill Gates (1/3/1996)
There is no arguing the fact–content is king. Since Bill Gates said it in 1996, it has served as the ironclad rule in marketing and search engine optimization. Unfortunately, for the unsuspecting and over-trusting, the internet is filled with empty promises of unique content.
There are two important aspects to remember when hiring a freelancer or copywriting service. Both of these rules rely on the creation of original content for your website.
- Content Should be Shareable
- Google Punishes Those Using Unoriginal Content
It’s actually very simple!
The continual publication of original content to your website gives the rest of the world a reason to revisit your site, time and time again. Increased traffic to your website directly impacts what it is that you are trying to accomplish–whether that means generating sales, promoting awareness, or trying to start-up a new business. If your content is written by a professional copywriter, it is more likely to be shared; thus, directly increasing traffic to your website.
In a world where Google can make or break your business’s online presence, using a copywriter who recycles content is a sure way to never make your mark on the world. The following is an excerpt from Google, explaining their policy on the publication of unoriginal content.
“One of the most important steps in improving your site’s ranking in Google search results is to ensure that it contains plenty of rich information that includes relevant keywords, used appropriately, that indicate the subject matter of your content.
However, some webmasters attempt to improve their pages’ ranking and attract visitors by creating pages with many words but little or no authentic content. Google will take action against domains that try to rank more highly by just showing scraped or other cookie-cutter pages that don’t add substantial value to users.”
Additionally, you want your copywriting to be worth reading. Bland, monotonous content on your site won’t be shared. Having humorously-written, currently trending, or relevant content will be shared. People want to read and share well-written content. Below is a chart of the types of online content that gets shared. Does your online content strike a chord with any of the following emotions? If not, it isn’t likely to make much buzz.
It is important that you go with a company that takes copywriting seriously. Memphis Content Management promises that every article produced for your site will be not only original, but something worth sharing.